In a library meeting yesterday with a consultant: “So this newsletter you send out, how many people receive the email?” “Twenty thousand, but only seven thousand open it.” “Wow, that’s a great open rate.” It’s the first time I heard these figures. I’m finance, not marketing. At work, someone else worries about website stats. But … Continue reading Open Rate
Blog
Whatever, Whenever, Where Ever
Thirty years ago, my friends and I took an overnight camping trip. About twenty of us hiked from a roadside trailhead to the top of a smallish mountain in the Shenandoahs—the Virginia and West Virginia section of the Appalachian Mountains. Some of us wore metal-framed hiking backpacks, tent and sleeping bag lashed to the outside. … Continue reading Whatever, Whenever, Where Ever
Like?
When you read a blog post do you hit Like? I do, almost every time. If I make it to the end, and I wasn’t offended—no sexism, or racism, or intolerance—I click the Like button. I see it as a marker, a tag. Like I’m a graffiti artist with a can of spray paint; I’ve … Continue reading Like?
Facebook my WordPress
I can’t think of single thing to write. This has been going on all week. I sat down the morning after the Alabama Senate election, and I couldn’t get started. I wrote a halfhearted paragraph, and then I packed it in. The rest of the week’s been a blank page. There are things I want … Continue reading Facebook my WordPress
The Other Stuff 