Open Rate

In a library meeting yesterday with a consultant: “So this newsletter you send out, how many people receive the email?” “Twenty thousand, but only seven thousand open it.” “Wow, that’s a great open rate.” It’s the first time I heard these figures. I’m finance, not marketing. At work, someone else worries about website stats. But … Continue reading Open Rate

Redux

Blog stats: Ring Dings—six page views today. Published five years ago, suddenly it’s viral. Practically viral, at least for me. Did somebody email out the URL? Maybe it’s the “MORE ON WORDPRESS” recommendation at the bottom of somebody’s post. I wish I used better analytics. I’d like to know where the readers come from. Did … Continue reading Redux

Judgement

Who's that trip-trapping over my bridge?   -- From the Three Billy Goat's Gruff (a Norwegian folktale) Do you watch your stats? I do. As much as I’d like to ‘write for myself’—something bloggers always suggest whenever I bring up the topic of blog stats—I spend too much time worrying about what others think. I look … Continue reading Judgement

Naked

“I was on your website this morning; I don’t get it.” This was my dad. I saw him yesterday for my extended family Christmas celebration. This post isn’t about family relationships, but of course it could be. We all have so much fertile ground to till on that topic. But then I wouldn’t be writing … Continue reading Naked