Open Rate

In a library meeting yesterday with a consultant: “So this newsletter you send out, how many people receive the email?” “Twenty thousand, but only seven thousand open it.” “Wow, that’s a great open rate.” It’s the first time I heard these figures. I’m finance, not marketing. At work, someone else worries about website stats. But … Continue reading Open Rate

…and I don’t give a crap what anyone thinks!

Let me set the mood: October 1, 2017 – Las Vegas shooting, 60 dead, 413 wounded November, 5 2017 – Sutherland Springs church shooting, 26 dead, 22 wounded February 14, 2018 – Marjory Stoneman Douglas shooting, 17 dead, 17 wounded February 15, 2018 – Anastasia Bernoulli wrote her viral blog post “Fuck you, I like … Continue reading …and I don’t give a crap what anyone thinks!

Redux

Blog stats: Ring Dings—six page views today. Published five years ago, suddenly it’s viral. Practically viral, at least for me. Did somebody email out the URL? Maybe it’s the “MORE ON WORDPRESS” recommendation at the bottom of somebody’s post. I wish I used better analytics. I’d like to know where the readers come from. Did … Continue reading Redux

Judgement

Who's that trip-trapping over my bridge?   -- From the Three Billy Goat's Gruff (a Norwegian folktale) Do you watch your stats? I do. As much as I’d like to ‘write for myself’—something bloggers always suggest whenever I bring up the topic of blog stats—I spend too much time worrying about what others think. I look … Continue reading Judgement

Cliffhanger No. 3

Cliffhanger. Do people know this word? My generation does, and those generations before me. It’s old fashion-y, like nickelodeons and world’s fairs. Nickelodeons—I just stumbled on this word while I looked up the etymology of cliffhanger. The first cinemas were called nickelodeons—back around the turn of the century (the prior one, old fashion-y, remember). People … Continue reading Cliffhanger No. 3